Eve Lom Approach of Less is More in Skincare

October 22nd, 2009 by author

Eve Lom is one of the most respected and sought-after names in the beauty world.Eve herself believes that cleansing is the most important part of skincare, so her entire skincare treatment begins with her now famous cult Cleanser, described by Vogue as the “best cleanser in the world”.The pared-down skincare regime Eve recommends is based on deep, thorough cleansing and the belief that less is more when it comes to effective skincare. Eve Lom skincare products and the signature Eve Lom facial are now available as top of the range, luxury signature treatments and products at leading stores and spas around the world.

Eve developed her cult Cleanser out of what could be described as serendipity.While studying and training in the USA, Eve absent-mindedly gave a client a facial using an oily cleanser an oily skin. She realised her awful mistake and was so worried that she had made her client’s skin worse that she quite literally had sleepless nights over it. However, weeks passed and the same client called back again and asked for another facial, insisting it was with Eve Lom and nobody else. Her skin had improved and was clean, soft and radiant. This made Eve realise that oil-based cleansers can actually improve skin, because although they remove make-up and dirt effectively, they don’t strip the skin of its natural oils like so many other cleansers do.

Using a powerful blend of Egyptian chamomile, hops, clove and eucalyptus oil together with cocoa butter and a specially woven muslin cloth, the Eve Lom Cleanser cleanses tones and exfoliates in minutes. Suitable for all skin types, even the most stubborn make-up and eye make-up is removed but the skin is left radiant, smooth and glowing. It’s this gentle but effective treatment that went on to form the basis for Eve’s now legendary facials which results in clean, perfectly balanced skin and a radiant complexion.